BLACK IS A CANVAS.

IT LETS KIDS SHINE WITHOUT DISTRACTION.

IT DOESN'T COMPETE WITH THEIR PERSONALITY, IT MAKES SPACE FOR IT.

We chose black because it’s everything childhood is: bold, timeless, expressive, and full of possibility.

It’s practical for parents, too. Easy to style. Easy to match with and twin. Easy to pass down. Easy to wash without worry. And let’s be honest—mud, jam, and the chaos of childhood wear beautifully against black.

In a world full of loud prints and gendered pastels, we chose black to cut through the noise. To honour the seriousness of play. To create a uniform for childhood—one that’s strong, simple, and deeply nostalgic.

Black is not boring. It’s essential—just like play.